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The Gladys W. and David H. Patton College of Education
Patton Hall
100 East Union St.
Athens, OH 45701-2979

Patton College of Education Website Guidelines

Webpage Editing and Design Contact

Webpage Marketing Content Assistance:

Departmental and Center Pages:

  • Each department has at least 1 editor for their web pages.  If you need to know who they are or wish to change them, please get in touch with Lisa S. Dael. 

Page content requirements and recommendations:

As you edit pages, please keep in mind that web pages are for marketing.  Keep it simple!  People skim, not read content.

  • You cannot create pages that sit at the root of the site.  Contact Lisa Dael if you want to add a page to the site to get approval.
  • You cannot delete a page from the site.  Please contact Lisa Dael if you have a page you no longer need so it can be removed.
  • Pages that are marked "OLD" or "ARCHIVED" will remain in the site folder for at least 3 months if they are unpublished, in case we need to reactivate them.  DO not reactivate one of these files without discussing it with Lisa or Tasha.
  • Use headings 2-6 as needed.
  • Video testimonial and photos - be descriptive about your picture for accessibility.  Make sure videos have accurate closed captions.
  • Program Code - do not use a heading, but bold the title and number
  • Program Overview – 1 paragraph
  • Who should take this program – use bullet points
  • Benefits/Unique Selling Proposition, i.e., How will this help me and why is OU the best program– use bullet points
  • Important Deadlines
  • FAQs – use bullet points or set up a separate FAQ page.
  • Applications Requirements
  • Three Calls to Action:
    • Link to the application page: Apply Now
    • Inquiry Form  (Lisa S. Dael can get a template set up in Slate, which can be posted on a webpage.)
    • Phone/Email/Address Of Who To Contact For More Information
  • Avoid Duplication
    • Link to information available elsewhere.
    • Link to the Undergraduate or Graduate Catalog for Curriculum – The curriculum should be correct in the catalog.  Don’t recreate it on your page because then it must be updated in two places.
  • Avoid detailed information
    • Goals, mission, vision, etc. can appear on a flyer, brochure, or in the Undergraduate/Graduate Catalog, which can be:
      • Linked on the page
      • Linked in a response email or as part of the Qualtrics form
      • It should NOT be included in the page itself
  • Use Qualtrics or Drupal Forms in place of PDF forms.  
  • DO NOT add PDFs without prior approval.  If you have a PDFs you feel is important,  please contact Lisa Dael about making it a webpage or having it remediated.
  • All links should be embedded in descriptive text, including email addresses.

Confirm Important Information

  • Check that all links are current.  Other websites at Ä¢¹½ÊÓƵ University have been updated, and links may have changed.
  • Confirm contact information is correct.
  • Make sure the Catalog Content about your program is different from your website.
  • All photos should have Alt text that is descriptive of the image for screen readers.  Please review the website discussing Accessibility.  If you have further questions about accessibility and how it can impact your pages, please contact Lisa S. Dael.

Directory Information

  • Only Faculty and Student Affairs Advisors may have bios.
  • Send a copy of your bio to Lisa Dael to be posted.
  • All faculty and staff should have a picture posted unless they have requested not to.  Send updated photos to Lisa S. Dael.

Accessibility Considerations