If you have questions or would like more information about the Bobcat Creators program, contact Elise Holbrook, Senior Manager of University Social Media, by sending her an email at eholbrook@ohio.edu.
Bobcat Creators
Bobcat Creators: Social Media Student Ambassadors
Bobcat Creators help showcase Ä¢¹½ÊÓƵ University's campus and what it means to be a Bobcat through content on Ä¢¹½ÊÓƵ University’s social media accounts that showcases campus life and culture (primarily TikTok, Instagram Reels, and YouTube Shorts).
Creators will provide ideas to Ä¢¹½ÊÓƵ University’s Social Media Team for content to be created (including trend suggestions), appear in content and create content themselves.
Content produced through the Bobcat Creators program diversifies Ä¢¹½ÊÓƵ University’s social media content through a variety of perspectives, backgrounds and content interests, and aids the University in maintaining its standing as one of the top higher education institutions in the country on social media.
How To Apply
The 2025-26 cohort application closed on September 14, 2025 at midnight.
Applications will be reviewed by the end of September. Selected Creators will be contacted by or before mid-October.
If you are not selected for the program upon your first application, you may apply to be reconsidered in future academic years. Spaces in the program are limited.
Before applying, be sure to fully review program eligibility details and expectations.
Who Can Apply?
Currently enrolled, undergraduate students (Athens campus) in any academic year and in any major are eligible to be a Bobcat Creator. Professional content creation experience is NOT required. However, demonstrated content creation skills on your personal social media profiles or through internships/jobs may increase your chances of being selected.
The most ideal candidates for the Bobcat Creators program are social media-savvy students who have a deep understanding of OHIO’s culture, are involved in student life and are deeply passionate about the University. From aspiring influencers to the social media obsessed and internet culture connoisseurs, those who heavily utilize social media and observe trends or those who create content themselves will have the most to contribute to the program.
Expectations
Bobcat Creators will provide ideas for, and appear in, social media content captured, edited, and posted by the OHIO Social Media Team. Creators will additionally occasionally create content autonomously, including content such as day-in-the-life vlogs, showcasing campus events they attend or other content ideas they have.
Failure to meet these expectations will result in a conversation with OHIO Social Media Team staff to discuss the student’s ability to commit to the program, including potential release from the Bobcat Creators program if expectations cannot be met.
At the end of each academic year, the OHIO Social Media Team will review the performance of the current Bobcat Creators based on their contributions and completion of program expectations and determine who will be offered the opportunity to continue into the next academic year.
Content Expectations
- Commit to participating for the full academic year
- Must attend all Bobcat Creators team meetings (excuses required for absence). Time/day TBD, likely in the evening.
- Must be willing to appear in videos
- Must contribute a minimum of 3 content/trend ideas per month
- Must attend a minimum of 1 campus event during the fall or spring semester, creating a video showcasing your experience. Events must be pre-approved by OHIO Social Media Team staff.
- Create 1 day-in-the-life video during the fall or spring semester
Conduct Expectations
- Must respond to all communications from social media team staff in a timely manner, including requests for volunteers for content, updates for creators, etc.
- Students must be in compliance with the OHIO Student Code of Conduct. If found in violation of the Student Code of Conduct through the Student Conduct Process, students may be removed from the Bobcat Creators program.
Perks
By participating in the Bobcat Creators program, you'll have access to many perks, such as:
- Experience: Build your resume and social media portfolio.
- Merch: Each Creator will be provided a variety of merch, including exclusive Bobcat Creators items.
- Increased Connection: By getting involved, you'll have more connection to the Bobcat community and culture.
- References: OHIO’s Social Media Team may serve as references for future employment opportunities.
- Support: Gain social media expertise, training, and career advice from OHIO’s Social Media Team.
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Questions?