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College of Business
Copeland Hall
1 Ä¢¹½ÊÓƵ University
Athens OH 45701-2979

Marketing Minor

Learn to understand consumer behavior and drive demand/adoption in a competitive marketplace.

Students talk with a professor in a classroom

The marketing minor allows students across disciplines and majors with complementary skills and interests to gain specific knowledge and experience leading to a more rounded education and increased marketability for employment.

The marketing minor will equip you with the skills to understand the principles of marketing, consumer behavior, and professional selling. Then, customize your minor with a specialization by selecting two electives.

The marketing minor is available to all Ä¢¹½ÊÓƵ University undergraduate students.

Courses in Marketing Minor

Complete course information is available in the . The minor totals 15 hours, and at least 12 hours will be at the 3000/4000 level. Review the catalog and talk with your academic advisor as you consider this minor.

 

Interested in Declaring the Marketing Minor?

The process is simple:

  1. Visit your college's student service office
  2. Ask for an "Application for Update of Academic Programs" form; it may also be referred to as the "declaration of major/minor form"
  3. You may need the program code for the marketing minor: OR6127
  4. You may need your advisor's ID and name. (Find your advisor through the .)
  5. Return the completed form to your student service office.

Three Notes from an Advisor

  • Some students complete this minor in two semesters.
  • Two courses are available online: MKT 2020 and MKT 3020. 
  • Interest in a marketing minor has consistently been expressed by College of Business students, students in most schools in the Scripps College of Communication, and students enrolled in OHIO's Patton College of Education.